JINJIANG HOTELS(SH:600754) Guan Cha Zhe Wang·2025-11-04 11:43Core Insights - Chinese hotel operators are expanding into Southeast Asia to meet the growing outbound tourism demand from China [1][2] - Southeast Asia is a popular travel destination for Chinese tourists, with countries like Thailand, Malaysia, and Singapore ranking high among preferred destinations [1] - The region is expected to attract over 120 million international tourists in 2025, with tourism revenue projected to exceed $350 billion [1] Group 1: Market Expansion - Jinjiang Hotels (China) is targeting Southeast Asia as a key market for its second growth curve, with plans to expand its 7 Days Inn brand [2][5] - The company has signed intentions for 10 projects in Malaysia, focusing on major cities and popular tourist areas [4] - Jinjiang Hotels aims to establish a self-circulating management system for development, construction, and operation in Southeast Asia [5] Group 2: Strategic Approach - The company is adopting a "light asset entry + localized deep cultivation" strategy for its overseas expansion [5] - Jinjiang Hotels has deployed management teams to key markets such as Malaysia, Indonesia, and Vietnam to enhance local operations [4][5] - The brand is building a diverse portfolio that includes high-end to budget options, catering to various traveler segments [5] Group 3: Market Impact - The expansion of Jinjiang Hotels is expected to enrich the hotel supply in emerging cities in Southeast Asia [5] - The loyalty program coverage is anticipated to expand, providing more reasons for diverse traveler groups to explore new destinations in the region [5]