CHOW TAI FOOK(HK:01929) Sou Hu Cai Jing·2025-11-04 17:33Core Viewpoint - Chow Tai Fook has announced a price increase on certain gold jewelry items due to rising procurement and production costs resulting from a new gold tax policy effective November [1][3]. Group 1: Price Increase Details - The price increase affects lightweight gold items such as small gold beans and pendants, with price hikes of several hundred yuan noticeable to consumers [3]. - For heavier items like bracelets weighing over 100 grams, the price increase could exceed 10,000 yuan, significantly impacting consumer purchasing decisions [3]. - The new tax policy reduces the VAT deduction rate for gold jewelry manufacturers from 13% to 6%, leading to increased costs [3]. Group 2: Previous Price Adjustments - On October 30, Chow Tai Fook had already raised prices on certain gold products, with expected increases of 12%-18% due to ongoing gold price rises and cost pressures [5][6]. - A specific example includes a gold pendant that previously sold for approximately 2,886 yuan, which is expected to rise to over 3,400 yuan, reflecting a nearly 20% increase [5]. - Reports indicate that actual price increases for many products may reach 20%-30%, with some items seeing dramatic price jumps, such as a gold and diamond pendant that increased from over 4,500 yuan to 7,200 yuan [6]. Group 3: Market Response and Future Strategies - Chow Tai Fook is exploring strategies to adapt to the changing market conditions and the impact of the new tax policy on its operations [11].