Perplexity 称亚马逊“霸凌”，双方就AI购物助手智能体爆发争议

Core Viewpoint - Amazon has issued a legal warning to Perplexity, demanding that its AI browser Comet cease representing users for online shopping, marking a significant legal action against an AI company and raising concerns about user autonomy and platform control [1][3]. Group 1: Legal Action and Response - Amazon has previously warned Perplexity multiple times about Comet's violation of website service terms, specifically regarding the lack of identification as an AI agent when accessing Amazon [3]. - In response to the legal threat, Perplexity published a blog post titled "Bullying is Not Innovation," arguing that Amazon's actions threaten all internet users and asserting that Comet operates with user authorization, thus holding the same rights as the user [3][5]. Group 2: Amazon's Position - Amazon stated that third-party applications representing users must operate transparently and respect the service provider's choice to participate, emphasizing the need for AI agents to disclose their identity [4]. - The company indicated that if Perplexity allows its AI to identify itself, it could continue to operate on Amazon's platform, while also reserving the right to deny access to such AI agents [4]. Group 3: Perplexity's Perspective - Perplexity contends that Amazon's true motivation is to protect its advertising and product recommendation revenue, as automated shopping assistants may not be influenced by ads, potentially diminishing Amazon's advertising value [5]. - The company argues that Amazon's focus on advertising revenue rather than user experience is evident in its actions [5]. Group 4: Industry Implications - Analysts suggest that Amazon's legal action could set a precedent in the e-commerce industry, with the expectation that future collaborations will require AI agents to disclose their identities and be subject to platform approval [8]. - As AI agents become more prevalent in consumer activities like shopping and booking, the balance between AI technology application and platform control will likely become a central debate in the industry [8].