消息称苹果中国区收紧渠道：严禁线下经销商线上售产品

Core Viewpoint - Apple has reiterated its policy prohibiting authorized offline dealers in China from collaborating with any e-commerce platforms, aiming to maintain its pricing structure amidst declining revenue in the Greater China region [1] Group 1: Company Policy - Apple has issued a notification to all authorized dealers in China, forbidding them from engaging in product display, promotion, or sales on e-commerce, social media, and live streaming platforms [1] - This policy is a reinforcement of existing regulations, with the primary goal of preventing disruption to the pricing system [1] Group 2: Financial Performance - In the fourth fiscal quarter of 2025, Apple's revenue in the Greater China region was reported at $14.493 billion, a decline of 3.6% compared to $15.033 billion in the same period last year [1] - The Greater China market is the only region globally where Apple experienced a revenue decrease [1] Group 3: Future Outlook - Tim Cook, Apple's CEO, expressed optimism about the company's growth prospects in China, anticipating a recovery in revenue for the fourth quarter of 2025, driven by strong momentum from the iPhone 17 series [1] - Cook described the Chinese market as "vibrant and dynamic," indicating confidence in future growth [1]