GUJING(SZ:000596) Bei Jing Shang Bao·2025-11-05 06:47Core Viewpoint - The Ministry of Industry and Information Technology has issued a draft opinion on promoting the high-quality development of historical classic industries (2026-2030), marking a shift for the liquor industry from restrictive development to strategic support, which is expected to positively impact Chinese liquor companies, particularly Gujing Gongjiu as a model for policy implementation [1] Group 1: Gujing Gongjiu's Alignment with "Historical Classic Industry" - "Historical classic industry" requires a solid foundation in brand history, industry scale, and technical systems, which Gujing Gongjiu aligns well with [2] Group 2: Brand History - Gujing Gongjiu's brewing history is closely tied to the development of Chinese liquor, with its techniques recognized as the world's oldest distillation method. The preservation of traditional brewing sites and the recognition of its brewing techniques as national intangible cultural heritage highlight its historical significance [4] Group 3: Industry Scale - Gujing Gongjiu is a leading enterprise in the liquor industry, contributing over 90% to the total output value of 26.3 billion yuan in Bozhou City in 2024, showcasing its role in driving regional economic development [8] Group 4: Technical Foundation - The company emphasizes the modernization of traditional techniques, standardizing its brewing process while establishing advanced research platforms to enhance production efficiency and quality [9] Group 5: Cultural Empowerment - Gujing Gongjiu has shifted from one-way communication to interactive experiences, creating a cultural IP matrix that enhances brand engagement and emotional connections with consumers [11] Group 6: Digital Transformation - The company is leveraging new information technologies in its smart brewing facilities, enhancing production efficiency and quality control through real-time monitoring and data analysis [14] Group 7: Internationalization - Gujing Gongjiu actively promotes Chinese liquor culture globally, participating in various international events and initiatives to enhance its brand presence and cultural dialogue [16] Group 8: Industry Opportunities - The liquor industry is undergoing a phase of adjustment, which is seen as a necessary stage for self-optimization. Gujing Gongjiu's focus on quality, cultural development, and international exploration aligns with the high-quality development direction of the historical classic industry, positioning it well for future opportunities [19]