九年航天路：康师傅如何做一碗“天选好面”

Core Insights - The collaboration between Kang Shifu and China's space industry has reached its ninth year, emphasizing experiential and scenario-based engagement this year [3][4] - The partnership has led to the development of the "space patent temperature control technology," which has been fully implemented in Kang Shifu's production lines and received global record certification [4][5] Group 1: Brand Trust and Quality - The partnership with China's space industry has reinforced Kang Shifu's commitment to quality, aligning with the core values of both entities [4][6] - The "space patent temperature control technology" ensures consistent quality across all products, enhancing consumer trust in the brand [5][6][7] - The collaboration signifies a long-term commitment to quality and innovation, establishing a strong foundation for brand trust [7] Group 2: Innovative Storytelling - Kang Shifu has created a narrative that connects technological innovation with everyday life, launching the "Kang Shifu Chosen Noodle Restaurant" at the Jiuquan Satellite Launch Center and in Nanjing [8][9] - The Nanjing flagship store offers an immersive experience, allowing consumers to engage with the brand's technological advancements and history [12][16] - The presence of influencers at the events has amplified social media engagement, further promoting the brand [14][16] Group 3: Long-term Market Impact - The successful establishment of brand trust has led to a positive feedback loop in the market, encouraging distributors to stock and promote Kang Shifu products [17][19] - Continuous technological investments have resulted in product innovations that address consumer needs, enhancing market competitiveness [21][23] - The commitment to long-termism is reflected in the meticulous attention to product quality and consumer insights, solidifying Kang Shifu's position in the industry [24][26]