McDonald's(US:MCD) Hua Er Jie Jian Wen·2025-11-05 13:07Core Insights - McDonald's third-quarter revenue and adjusted earnings per share fell short of market expectations, but global same-store sales growth exceeded forecasts, indicating the effectiveness of the company's "value meal" promotions in attracting cautious consumers [1][2]. Financial Performance - Third-quarter revenue was $7.08 billion, a 3% year-over-year increase, but slightly below the expected $7.1 billion [2]. - Adjusted net income for the quarter was $2.31 billion, a slight decrease from $2.32 billion in the same period last year [2]. - Adjusted earnings per share were $3.22, missing analyst expectations of $3.32 and down from $3.23 a year ago [2]. Same-Store Sales Growth - Global same-store sales increased by 3.6%, slightly above the analyst average expectation of 3.55% [2]. - In the U.S. market, same-store sales grew by 2.4%, primarily driven by an increase in customer spending per visit, significantly higher than the 0.3% growth in the same quarter last year [5]. Market Response - Following the earnings report, McDonald's stock initially dropped in pre-market trading but later recovered to rise by 0.9% [2]. - Year-to-date, the company's stock has increased by 3.2%, underperforming compared to the S&P 500 index's 15% gain during the same period [2]. Promotional Strategies - The "value meal" initiative has been pivotal in reviving the U.S. market, with the $5 value meal promotion maintained for over a year and additional discounts introduced in August [5]. - The introduction of a $2.99 snack wrap in July significantly boosted demand, although growth momentum slowed in August and September [6]. International Market Performance - International sales grew by 4.3%, with Germany and Australia being key contributors to this growth [6]. - Sales from restaurants operated by local partners surged by 4.7%, largely driven by the Japanese market [6]. Customer Traffic Challenges - Despite the positive sales figures, overall customer traffic declined by 3.5% from July to September, compared to a 2.3% decline in the fast-food sector overall [6]. - Analysts express concerns about the long-term sustainability of the value meal strategy, particularly regarding the financial support needed to maintain significant discounts for franchisees [6].