WLY(SZ:000858) Sou Hu Cai Jing·2025-11-05 14:13Core Insights - The chairman of Wuliangye Group, Zeng Congqin, led a market research trip to Taiyuan focusing on "deepening the terminal market and empowering distributor development" [1][3] Group 1: Market Research Activities - The research involved visiting specialty stores and core distributors, as well as discussions with distributor teams to understand market conditions and gather feedback [1][3] - Zeng Congqin examined product displays, promotional activities, and consumer service processes during visits to key distributors in Taiyuan [3] Group 2: Market Challenges and Opportunities - Despite facing short-term market challenges, Zeng emphasized that this adjustment period is a critical opportunity for growth, highlighting the value differentiation within the industry [6] - The company aims to shift focus from "product transportation" to "consumer service" to strengthen market foundations during this adjustment phase [6] Group 3: Strategic Initiatives - Wuliangye plans to optimize its product layout in the Shanxi market to meet new demands for lower-alcohol and scenario-based consumption [6] - The company will enhance support for distributors and work collaboratively to strengthen consumer cultivation and brand experience, thereby improving long-term market competitiveness [6]