Netflix(US:NFLX) Hua Er Jie Jian Wen·2025-11-06 01:40Core Insights - Netflix is experiencing unexpected success with its animated musical film "K-POP Hunter," which has garnered over 325 million views and dominated charts for over four months [1][2] - Retailers and toy manufacturers underestimated the film's potential, resulting in a missed opportunity for holiday sales as related merchandise will not be available until early next year [1][3] - The challenge for Netflix lies in transforming "K-POP Hunter" into a long-term children's IP, which could yield significant returns beyond just holiday toy sales [1][7] Retailers' Misjudgment - The film's rapid rise to popularity was unforeseen by its creators, with Netflix's marketing efforts initially receiving a lukewarm response from retailers [2][3] - Previous attempts to launch toys based on Netflix's children's content have largely failed, leading to skepticism among retailers [2][5] - The lack of successful toy lines from Netflix's popular IPs highlights the company's struggle in the merchandise space [2][7] Urgent Remedial Measures - Following the film's success, various companies, particularly from East Asia, have begun reaching out to Netflix for collaboration on merchandise [3][4] - The production of toys requires significant lead time, complicating the ability to capitalize on the film's popularity [3][5] - Major toy manufacturers have formed a rare agreement to share licensing rights, allowing them to produce and sell toys more efficiently [3][5] Marketing and IP Development - Netflix is actively working to maintain the film's momentum through social media campaigns and collaborations with food and beauty brands [6][7] - The company has plans for a sequel, which is crucial for establishing a lasting IP, with production timelines extending several years [6][7] - The success of the sequel and the timely release of merchandise will be critical for Netflix to solidify "K-POP Hunter" as a major children's IP [6][7]