Core Insights - The rapid expansion of Guoquan Shihui's store count has significantly slowed down, attributed to increased competition in the hot pot sector and declining average spending per customer [1][7] - Recent food safety complaints have raised concerns about product quality, with multiple incidents reported involving foreign objects in food items [2][4] - The franchise model has been a key driver for Guoquan Shihui's growth, but it has also led to management challenges as the number of stores exceeds 10,000 [5][6] Group 1: Business Performance - Guoquan Shihui's store count grew from 1,441 in 2020 to over 10,000 by October 2023, achieving this milestone in just six years [3][5] - The company reported that as of September 2023, 99.9% of its stores were franchises, with only six being company-owned [5] - The growth rate of franchise stores has declined, with a drop from 2,859 in 2020 to 1,086 in 2023, indicating a slowdown in expansion [5][6] Group 2: Food Safety Issues - Recent complaints include finding a fly in beef tripe and a cigarette butt in a mushroom product, highlighting ongoing food safety concerns [2][4] - Consumers have reported various issues, including expired products and foreign objects in food, leading to increased scrutiny and complaints on platforms like Black Cat [2][4] Group 3: Market Competition - The hot pot industry is facing intensified competition, with major players like Haidilao and Xiaobai Xiaobai reducing their average spending per customer [7] - Guoquan Shihui must compete not only with traditional hot pot brands but also with platforms like Hema and Dingdong Maicai, which are gaining market share [7][8] Group 4: Strategic Recommendations - Industry experts suggest that Guoquan Shihui needs to optimize its product structure and consider expanding into overseas markets or developing a second brand to sustain growth [7][8] - The company is seen as a typical pre-prepared food business, and as consumer expectations rise, it must ensure high quality and cost-effectiveness in its offerings [8]
一个月连遭两起食安事件 门店增速放缓 锅圈食汇怎么了？