插混价格触底，利润天花板重塑：吉利在打什么算盘？

Core Insights - The launch of Geely Galaxy Star 6 at a competitive price of 68,800 to 99,800 yuan intensifies competition in the A-class plug-in hybrid sedan market, which is already highly contested [2][5][6] - The vehicle emphasizes low operating costs, with an official fuel consumption of 2.8L/100km and a pure electric range of 125km, appealing to budget-conscious consumers [3][4] - Geely aims to capture market share in the 80,000 to 100,000 yuan segment, which is crucial for family users and represents a significant portion of sales in the A-class sedan market [6] Market Context - The A-class sedan market has shifted significantly over the past decade, with domestic brands now occupying seven of the top ten sales positions, showcasing their competitive edge in the electric vehicle transition [5][6] - The introduction of the Star 6 is a direct challenge to existing pricing structures, particularly against competitors like BYD and Changan, who have set lower price points for similar vehicles [5][6] Product Features - The Star 6 features the new generation Raytheon AI hybrid system, which optimizes energy consumption based on driving conditions and habits, enhancing economic efficiency [3][4] - The vehicle boasts a spacious interior with 27 storage compartments and a trunk capacity of 609L, exceeding many competitors in the same class [4] - Safety features include a high-strength steel body and a battery system that has passed rigorous safety tests, ensuring consumer confidence in the product [4] Competitive Landscape - The A-class plug-in hybrid sedan market is becoming increasingly competitive, with various brands vying for dominance, which ultimately benefits consumers through improved pricing and features [6][7] - Geely's strategy with the Star 6 is to provide a cost-effective product that meets or exceeds consumer expectations in terms of space and configuration, while also addressing the challenges of maintaining product quality amid price competition [7]