PDH(SH:600048) Zhong Guo Jing Ying Bao·2025-11-06 07:03Core Viewpoint - Poly Developments is adjusting the planning scheme for its key project, Jia Hua Tian Jun, located in Haidian, Beijing, due to overall market pressure and intense competition in core areas, resulting in a low sales rate of less than 20% since its opening in January [2][6]. Group 1: Project Overview - Jia Hua Tian Jun is a significant project for Poly Developments in Haidian, focusing on improving housing options in the area [2][6]. - The project consists of two main areas: the East and West zones, with a total land area of 79,000 square meters and a residential floor area of approximately 5.96 billion yuan [3][4]. - The East zone has 852 residential units with a price range of 82,000 to 97,000 yuan per square meter, while the West zone has undergone several adjustments to its planning [3][4]. Group 2: Sales Performance - As of now, the overall sales rate for the project is only 16%, with over a thousand units still available for sale [6]. - The East zone has seen a net signing of 216 units, with an average transaction price of 85,200 yuan per square meter [3][6]. - The West zone's adjustments have led to a change in unit sizes, with a focus on smaller units to cater to market demand [4][5]. Group 3: Market Dynamics - The competition in Haidian and Chaoyang has intensified due to increased land supply and favorable housing policies, leading to a shift in buyer interest [7]. - Poly Developments has shifted its focus from suburban areas to core regions like Haidian and Chaoyang in recent years, reflecting a broader trend among real estate companies [6][7]. - The project is expected to re-enter the market in the second quarter of next year after undergoing necessary regulatory processes [7].