Amazon(US:AMZN) 2 1 Shi Ji Jing Ji Bao Dao·2025-11-06 08:40Core Viewpoint - Amazon has initiated a legal confrontation with AI startup Perplexity AI, accusing it of violating the Computer Fraud and Abuse Act by using its AI browser to make purchases on Amazon's platform without authorization, raising concerns over user privacy and data security [2][5][6]. Group 1: Legal Dispute - Amazon sent a cease-and-desist letter to Perplexity's CEO, claiming that Perplexity's Comet AI disguised itself as a Google user to bypass Amazon's detection and complete purchases, constituting fraud [2][6]. - The legal conflict traces back to November 2023 when Perplexity launched its "Buy with Pro" feature, allowing users to search and purchase items directly through its platform, which Amazon claims violates its Prime terms [5][6]. - In August 2024, Amazon discovered that Perplexity's Comet AI was again circumventing its checks, leading to further communication between the two parties [6]. Group 2: Company Responses - Perplexity responded to Amazon's accusations by labeling the company as a "bully," asserting that large corporations should not interfere with users' rights to utilize AI tools [6][8]. - Perplexity argues that its AI assistant saves users time and enhances shopping convenience, potentially increasing transaction volume and customer satisfaction for platforms like Amazon [8]. - The relationship between Amazon and Perplexity is complex, as Perplexity received investment from Amazon founder Jeff Bezos and is also a customer of Amazon Web Services (AWS) [8]. Group 3: Industry Implications - The ongoing dispute highlights a significant shift in how users interact with e-commerce platforms, as AI-driven purchasing could disrupt traditional traffic and advertising models that underpin these platforms [10]. - The competition for user engagement between AI assistants and traditional apps is intensifying, with major companies in the industry beginning to develop their own AI tools to maintain user interaction [11].