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香飘飘:兰芳园冻柠茶销量下滑,归因相关业务销售策略调整

Core Viewpoint - The company reported a mixed performance in its beverage segment, with Meco fruit tea showing growth while Lan Fang Yuan frozen lemon tea experienced a decline due to strategic adjustments in sales [1] Group 1: Product Performance - Meco fruit tea, a core product in the ready-to-drink category, maintained a growth trend in the first three quarters of the year [1] - Lan Fang Yuan frozen lemon tea saw a decline in sales, attributed to changes in the company's sales strategy [1] Group 2: Strategic Focus - The company plans to deepen its focus on campus channels as a primary market for Meco fruit tea [1] - There is an emphasis on exploring opportunities in the gift market and snack channel, as well as expanding into the dining market [1]