SANQI HUYU(SZ:002555) Bei Jing Shang Bao·2025-11-06 09:46Core Insights - The feedback from over 4,000 Gen Z users across Europe, the Middle East, and North America highlights the strong potential of Chinese gaming as a cultural export and recognizes the efforts of the company in global markets [2] - The company has been a pioneer in overseas market exploration since 2012, operating in over 200 countries and regions, and has released nearly 250 games across various genres [2] - The company's overseas revenue has seen exponential growth, increasing from 356 million yuan in 2015 to 5.722 billion yuan in 2024, representing a nearly 15-fold increase and accounting for 33% of total revenue [2] - In the first half of this year, the company's overseas revenue reached 2.724 billion yuan [2] Product Performance - The game "Puzzles & Survival" has achieved significant global success with cumulative revenue exceeding 10 billion yuan, while "Puzzles & Chaos" has surpassed 15 million global players and ranked among the top 20 strategy games in over 80 regions [2] - The culturally themed game "Call Me Big Shopkeeper" has broken barriers for traditional Chinese games in the Western market, becoming a benchmark for cultural export [2] Global Strategy - The company's global strategy focuses on "integrated research and operations, IP ecosystem, and technology empowerment," breaking down barriers between development and publishing to incorporate localization from the project's inception [3] - A refined operational system has been established to address cultural differences in various markets, allowing for tailored customization of game elements [3] - The company employs a dual-track approach to IP development, creating original IPs while adapting popular domestic IPs for global audiences, thereby facilitating cultural exchange [3] Technological Empowerment - The company has developed over 40 AI capabilities and more than 400 intelligent agents across its business chain, with AI-generated video content accounting for over 70% of advertising efforts [4] - AI translation supports 18 languages with a 95% accuracy rate, covering 85% of overseas games, enabling rapid response to Gen Z user demands [4] - The company aims to deepen its "premium, diversified, and global" strategy by leveraging AI and big data to enhance its research and operations system while promoting traditional Chinese culture through gaming [4]