数字化转型：龙湖穿越行业周期的“韧性底座”

Core Insights - The core viewpoint of the article emphasizes the importance of a forward-looking digital transformation strategy for Longfor Group to maintain stable development during the current industry adjustment period [2][3] Digital Transformation Strategy - Longfor initiated its digital transformation in 2014, establishing digitalization as the third major foundation of the company after corporate culture and financial systems [2] - The company has developed a clear five-layer digital architecture and adheres to a "business-led" principle [2] - In 2024, Longfor will further initiate AI transformation, with over 150 internal smart agents reshaping operational models [2] Implementation in Core Business - The digital management system covers the entire chain of Longfor's real estate development core business, focusing on nine key areas: investment, financing, construction, supply, sales, storage, support, return, and settlement [2] - Decision-making processes have shifted from traditional PPT reports to direct presentation of raw data, ensuring transparency [3] - In design management, Longfor has established a standard library with over 100,000 modules and utilizes VR technology for plan reviews, linking design with cost and data value [2] Engineering Management and Risk Control - Longfor employs a "coarse and fine" strategy in engineering management, using IoT devices for mandatory digital testing of key nodes like concrete strength, allowing for direct reporting of anomalies to management [3] - AI models are utilized in marketing to quickly identify risks in business orders, significantly enhancing risk control efficiency [3] - The supply chain management system has achieved full online integration, enabling cost visibility and intelligent identification of risks such as collusion and conflicts of interest [3] Overall Impact - Through systematic digital transformation, Longfor has not only enhanced its operational resilience but also explored an effective path for the industry to drive new productive forces through digitalization [3]