瑞幸咖啡亮相进博会 入驻巴西、印尼等多个国家馆

Core Insights - Luckin Coffee is actively participating in the global coffee trade by entering multiple national pavilions at the 8th China International Import Expo, showcasing its innovative vitality in the coffee industry [2] - The global coffee consumption is on the rise, particularly in emerging markets like China, presenting new development opportunities for the industry [2] - Luckin Coffee has significantly expanded its supply chain and upstream sourcing, establishing a direct procurement and industry collaboration system across multiple countries [2] Company Developments - In November 2024, Luckin Coffee signed a five-year memorandum to purchase 240,000 tons of coffee beans from Brazil, valued at 10 billion yuan, making it the largest buyer of Brazilian coffee beans in China [2] - In 2024, Luckin Coffee's procurement accounted for approximately 60% of Brazil's coffee bean exports to China [2] - Luckin Coffee plans to establish a "Luckin Coffee Exclusive Fresh Coconut Island" in Indonesia, aiming to procure 1 million tons of high-standard fresh coconuts over the next five years [2] Local Initiatives - In 2024, Luckin Coffee will establish its first coffee fresh fruit processing plant in Yunnan, China, providing training for local coffee farmers to promote sustainable development in the domestic coffee industry [3] - The procurement volume of coffee beans from Yunnan has been rapidly increasing, especially after 2023, with significant growth in the purchase of espresso blend coffee beans and fresh coffee fruits [3] Strategic Vision - At the Import Expo, Luckin Coffee's Public Relations Manager emphasized the company's vision of deepening connections with global core production areas, leveraging a large consumer market to drive multilateral trade cooperation [3] - The theme of the Import Expo, "New Era, Shared Future," aligns with Luckin Coffee's commitment to sharing development opportunities with upstream producers [3]