全新梅赛德斯-奔驰纯电CLA上市

Core Insights - The all-new Mercedes-Benz pure electric CLA has officially launched, offering three models with prices ranging from RMB 249,000 to RMB 299,900 [1][3] Group 1: Product Features - The new electric CLA features advanced technologies including high nickel positive electrodes, silicon oxide negative electrodes, an 800-volt electrical system, and a dual-speed electric transmission, making it a benchmark for energy efficiency [3][5] - It achieves a low energy consumption of 10.9 kWh per 100 km and a CLTC range of 866 km, with a maximum charging power of 320 kW [5][7] - The vehicle is equipped with an AI-enabled smart cockpit and a navigation assistance system tailored for the Chinese market, supporting functions like intelligent lane changing and parking assistance [7] Group 2: Safety and Design - The new CLA comes standard with 11 airbags and has undergone over 180 real vehicle crash tests, achieving multiple safety certifications [7] - The design retains the classic aesthetics of Mercedes-Benz coupes, featuring a star-patterned closed grille and customizable sound experiences [7][9] Group 3: Marketing and Social Responsibility - Mercedes-Benz has partnered with McDonald's for a special vehicle design and collaborated with League of Legends for artistic projects [9] - The company has launched a youth education initiative in partnership with brand ambassador Wang Chuqin, aiming to provide educational resources to over 100 schools in the next four years [9]