Core Insights - The company reported an improvement in same-store sales across its three main brands, with Taier showing the most significant recovery, indicating a positive trend in operational performance [1][2] Group 1: Operational Performance - Taier's same-store daily sales decreased by 9.3% year-on-year in Q3 2025, a significant improvement from a decline of 19.0% in the first half of the year [1] - Same-store sales in key cities like Beijing and Shanghai achieved positive year-on-year growth in Q3, reflecting successful store model optimization and regional strategy adjustments [1] - The company continues to implement its "5.0 Fresh Model" restaurant upgrades, with 106 locations operational by the end of September, aiming to expand to over 200 by year-end [1][2] Group 2: Store Structure and Strategy - As of September 30, 2025, the total number of restaurants (including franchises) reached 686, with Taier accounting for 530 locations [2] - The company has shifted its strategic focus from short-term promotions to enhancing product quality and customer experience, moving away from price competition [2] - Taier's self-operated table turnover rate was 3.3, with a stable average spending of 74 yuan per customer [2] Group 3: Financial Projections - The company has revised its net profit forecasts for 2025, 2026, and 2027 to 150 million, 204 million, and 242 million yuan respectively, reflecting confidence in growth drivers [3] - The projected price-to-earnings ratios for 2025, 2026, and 2027 are 15.2, 11.2, and 9.4 times, respectively, indicating a favorable valuation compared to peers [3] - A target price of 2.24 HKD is set for 2026, maintaining a "Buy" rating based on brand strength and product innovation capabilities [3]
九毛九(09922.HK)2025年三季报点评：同店降幅收窄 鲜活模式提速