DONGFENG GROUP(HK:00489) Zhong Guo Jing Ying Bao·2025-11-06 15:12Core Insights - Nissan has established a new joint venture, Nissan Import and Export (Guangzhou) Co., Ltd., marking a significant step in its strategy of "In China, for the World" [1][2] - The new company aims to enhance Nissan's presence in the Chinese market and position China as a global hub for electric vehicle (EV) development and exports [2][3] Company Developments - Nissan Import and Export (Guangzhou) Co., Ltd. is the first joint venture for vehicle import and export by a foreign automaker in China, with an investment of 1 billion RMB, where Nissan holds a 60% stake and Dongfeng Motor Group holds 40% [1][2] - The establishment of this joint venture is seen as a milestone in Nissan's commitment to deepening its market presence in China and leveraging local innovation for global markets [2][3] Strategic Goals - Nissan aims to create globally competitive products by utilizing China's robust supply chain in electrification and intelligence, with a focus on local development for global markets [2][3] - The company plans to export 100,000 vehicles from China starting in 2025 as part of its "The Arc" plan [3][5] Market Performance - Nissan has faced declining sales in China over the past seven years, with sales figures dropping from 1.5469 million units in 2019 to 457,100 units in the first nine months of 2025, reflecting a significant downward trend [4][5] - The company reported a net loss of 670.8 billion yen (approximately 32.6 billion RMB) for the fiscal year 2024, with a global sales decline of 2.8% [4] Product Development - The new joint venture will focus on developing and exporting two new EV models, the Dongfeng Nissan N7 and the Frontier Pro PHEV, which are set to be the first locally developed products for overseas markets [3][6] - Nissan's strategy includes granting its Chinese team greater autonomy in product development, allowing for faster development cycles and more tailored products for the local market [5][7]