POP MART(HK:09992) Sou Hu Cai Jing·2025-11-06 15:26Group 1 - The global潮玩 market is experiencing rapid growth, with China's market showing particularly strong potential, achieving a compound annual growth rate (CAGR) of 34.1% from 2015 to 2021, and expected to reach 763 billion yuan by 2024 [1][11] - Blind boxes are the core growth category within the潮玩 industry, with over 60% of潮玩 users preferring blind boxes. The market size for blind boxes was approximately 139.1 billion yuan in 2021 and is projected to exceed 300 billion yuan by 2024 [1][12] - The sales channels for blind boxes remain predominantly offline, accounting for nearly 70%, but online sales are steadily increasing, rising from 7.0% in 2015 to 32.2% in 2022 [1][15][18] Group 2 - The潮玩 industry is characterized by active financing, with 506 new companies registered in 2021, reflecting a 95.4% year-on-year increase. Numerous brands have secured investments [1][19][22] - The competitive landscape of the潮玩 retail market is relatively low in concentration, while the blind box segment shows higher concentration, with the top five brands accounting for 69.0% of the market share in 2021 [1][29][32] - The industry is primarily driven by Generation Z consumers, with those aged 18-24 making up 32% of the user base, and their purchasing motivations largely centered around the element of surprise and favored IPs [1][12][30] Group 3 - The潮玩 industry is witnessing a trend towards increased regulation, as indicated by the implementation of the "Guidelines for Blind Box Business Operations (Trial)" which aims to promote standardized development [1][12] - The value distribution within the潮玩 industry chain shows that IP creation and operation have the highest profit margins at 50%, while channel sales account for 40% of the value distribution [1][26][28] - Leading companies like泡泡玛特 focus on proprietary and exclusive IPs, with over 90% of their revenue coming from self-owned IP products, and they have increasingly shifted towards online sales channels [1][37][38]