Meta Platforms(US:META) Zhi Tong Cai Jing·2025-11-07 04:38Core Insights - Meta is projected to derive approximately 10% of its total sales, around $16 billion, from problematic advertisements in 2024, including fraudulent e-commerce and illegal gambling ads [1] - The company reported a third-quarter revenue growth of 26%, reaching $51.24 billion, and raised its total expense guidance for the year by $2 billion due to significant investments in AI infrastructure [2] - Meta's capital expenditures for 2025 are expected to be between $70 billion and $72 billion, with a notable increase anticipated for 2026 [3] Financial Performance - Meta's overall sales for 2024 are expected to exceed $164.5 billion [2] - The company has raised its total spending forecast for 2025 to a range of $116 billion to $118 billion, up from a previous estimate [3] Advertising and Fraud Concerns - Internal documents indicate that Meta generates approximately $7 billion annually from high-risk fraudulent advertisements, with an estimated 15 billion such ads shown daily on its platforms [3] - Despite efforts to reduce fraudulent ads, some executives express concerns that removing these ads could significantly impact revenue expectations [4] - A Meta spokesperson clarified that the estimate of 10% of sales from problematic ads is a rough internal estimate and not a definitive figure [4]