欧莱雅全勤全力八赴进博 多款美妆黑科技首发

Core Insights - L'Oréal showcased its commitment to innovation and market expansion at the 8th China International Import Expo, emphasizing its theme "Beauty Without Limits" [1][3] - The company presented a strong lineup of 25 brands, including three Asian debuts and 19 new products, aiming to meet the growing beauty demands of Chinese consumers [3][4] - L'Oréal's CEO highlighted the importance of the Chinese market in the company's global strategy, marking it as the second-largest market and a key source of innovation [15] Product Launches - L'Oréal introduced several cutting-edge beauty technologies, including the global debut of the Paris Kérastase anti-hair loss treatment and the Lancôme Cell BioPrint skin analysis device [4][7] - The Nano Resurfacer 400 booster, a new home skincare device, was also launched, designed to enhance product efficacy through advanced nano-chip technology [7] Strategic Collaborations - L'Oréal announced three significant partnerships during the expo, including the establishment of a skin science laboratory in collaboration with Fudan University and Huashan Hospital [12] - The company initiated the "New Age Beauty China Action" in partnership with local organizations to promote research and discussions on aging and beauty [10][12] - A strategic memorandum of understanding was signed with Alibaba Cloud to explore advancements in cloud computing and artificial intelligence [14] Economic Impact - The launch of the book "The Path of Beauty" highlighted L'Oréal's economic contributions, stating that one job at L'Oréal creates 20 additional jobs in related fields, resulting in over 330,000 jobs created in China [8]