Core Insights - The eighth China International Import Expo (CIIE) saw the launch of the first domestically produced mozzarella cheese by Miaokelando, marking a significant breakthrough for Chinese cheese companies in the production of original cheese [1] - The founder and president of Miaokelando, Chai Xiu, expressed optimism about the rapid growth of the Chinese cheese market, projecting a billion-dollar scale for the industry and emphasizing the importance of domestic cheese production for enhancing quality and affordability [1] Industry Summary - Historically, China's cheese production has relied heavily on imports, with domestic companies facing challenges in technology, equipment, and processes in the original cheese sector [1] - The demand for original cheese in China is increasing as the cheese consumption market continues to grow, indicating a shift towards local production to meet consumer needs [1] - Miaokelando's customized mozzarella product was introduced to Yum China last year, and the newly launched original mozzarella cheese will target a broader range of B-end restaurant clients [1]
妙可蓝多发布首款国产原制马苏里拉奶酪