Meta Platforms(US:META) Sou Hu Cai Jing·2025-11-07 08:59Core Insights - Meta expects approximately 10% of its total sales in 2024, amounting to about $16 billion, to come from online advertisements related to scams and banned products [1] - The company's total sales for 2024 are projected to exceed $164.5 billion [1] - Meta's third-quarter sales increased by 26% year-over-year, reaching $51.24 billion [1] Financial Performance - Meta's total sales for 2024 are estimated to be over $164.5 billion, equivalent to approximately ¥1.17 trillion [1] - The company has raised its total expenditure lower limit by $2 billion to support significant investments in artificial intelligence [1] - The revenue generated from "high-risk" scam advertisements is approximately $7 billion annually [1] Advertising Insights - Meta displays around 15 billion high-risk scam advertisements to users daily [1] - The company has attempted to measure the number of fraudulent advertisements on its platforms, including Facebook and Instagram [1]