汇聚全球智慧 共促产业升级——蒙牛进博会提出“四大举措”推动中国乳业新跨越

Core Insights - The 8th China International Import Expo was held in Shanghai from November 5 to 10, featuring a significant event focused on the optimization and upgrading of China's dairy industry [1] - The theme of the conference was "Consensus and Reconstruction, New Leap for the Dairy Industry," emphasizing the need for innovation and global collaboration to enhance China's position in the global value chain [3][11] Industry Development - The dairy industry is urged to maintain a development path characterized by "professionalism, internationalization, and high quality," with a focus on technological innovation and green development [3][5] - The conference highlighted the importance of meeting consumer demand for high-quality dairy products and enhancing core competitiveness through technological advancements [3][11] International Cooperation - Representatives from Uruguay and New Zealand expressed their commitment to strengthening trade relations with China, aiming to introduce high-quality dairy products to the Chinese market [5][7] - The emphasis was placed on collaborative efforts to promote high-quality global dairy trade [5] Company Initiatives - Mengniu Dairy aims to lead the industry through a "four-in-one" strategy focusing on technological innovation, digital upgrades, brand leadership, and green transformation [13][21] - The company has made significant advancements in technology, including the development of proprietary strains and high-quality feed, enhancing milk yield and quality [13][16] Market Opportunities - The cheese market in China is identified as a key growth area, with expectations for rapid expansion driven by increasing consumer demand and product diversification [17][19] - Miaokelando, a cheese brand, is implementing a dual strategy targeting both B2B and B2C markets, showcasing strong product innovation and market recognition [19] Sustainability Efforts - Mengniu is committed to sustainable practices across its supply chain, including the establishment of green factories and initiatives for zero-carbon products [16][21] - The company has also engaged in partnerships to promote environmentally responsible sourcing, such as a zero-deforestation soybean procurement agreement [16]