BRIGHT DAIRY(SH:600597) Xin Jing Bao·2025-11-07 11:57Core Insights - The 8th China International Import Expo (CIIE) showcases Bright Dairy's commitment as a long-term participant, highlighting its global collaboration in the dairy industry through its New Zealand subsidiary, Newlight [1][2] - Bright Dairy aims to enhance its supply chain by focusing on the advantages of the Southern Hemisphere's premium milk source, ensuring a seamless connection from New Zealand farms to urban tables in China [1][2] Group 1: Event Participation and Strategy - Bright Dairy has participated in CIIE for eight consecutive years, showcasing its role as an exhibitor, supplier, and service provider [1] - The company launched a new positioning for Newlight's South Island operations, emphasizing a more streamlined and focused approach to leverage the Southern Hemisphere's milk source [1][2] Group 2: Product Innovation and Quality - Bright Dairy plans to introduce over 40 new products in 2024, catering to diverse consumer needs and emphasizing its commitment to quality and innovation [2] - The company utilizes its national key laboratory for dairy research to drive technological advancements and product development [2] Group 3: Marketing and Consumer Engagement - Newlight's exhibition theme "Chain Movement of Freshness" features an immersive experience that connects New Zealand's pure milk source with urban culinary applications [2] - Bright Dairy released a TV commercial showcasing the journey of milk from New Zealand farms to the expo, utilizing AI technology for a modern narrative [2] Group 4: Logistics and Supply Chain Management - Bright Dairy's logistics arm, Lingxian Logistics, has been a key player in ensuring timely delivery of products during the expo, with plans to deploy over 30 vehicles and manage approximately 250 trips [5] - The logistics operations include stringent quality control measures to maintain the freshness of food products throughout the supply chain [5] Group 5: Future Outlook and Commitment - Bright Dairy expresses its intention to deepen collaboration with Newlight and integrate global resources to enhance its supply chain capabilities [5] - The company aims to contribute to the high-quality development of the dairy industry by ensuring product safety and leveraging technological innovations [5]