光明乳业携新莱特参展进博会 传递南北半球鲜活营养

Core Insights - The 8th China International Import Expo (CIIE) sees Bright Dairy participating for the eighth consecutive year, showcasing its commitment to global cooperation in the dairy industry [2] - Bright Dairy's New Zealand subsidiary, Newlight, emphasizes a new positioning focused on efficiency and specialization, aiming to enhance the supply chain from New Zealand to urban China [2][3] - Bright Dairy plans to launch over 40 new products in 2024, reflecting its commitment to innovation and meeting diverse consumer needs [3] Group 1 - Bright Dairy and Newlight launched a new business strategy during the expo, focusing on leveraging the advantages of the Southern Hemisphere's premium dairy sources [2] - The expo features an immersive experience themed "Chain Movement of Freshness," highlighting the journey from New Zealand's South Island to urban kitchens in China [3] - Bright Dairy's brand characteristic, "Fresh Vitality," is showcased through its commitment to quality and innovation, supported by its national key laboratory for dairy research [3] Group 2 - Newlight presents a diverse range of dairy products, including convenient snacks and gourmet ingredients, catering to the trend of ready-to-eat and situational consumption [4][5] - The introduction of UHT cream products, Joyhana and Emborg, made from grass-fed milk from New Zealand, demonstrates a focus on quality and performance in culinary applications [5] - Bright Dairy collaborates with renowned chefs to create innovative dishes using Newlight's dairy products, enhancing the culinary experience at the expo [5] Group 3 - Bright Dairy's logistics arm, Lingxian Logistics, plays a crucial role in ensuring timely delivery of food products during the expo, with plans to deploy over 30 vehicles and manage approximately 250 trips [6] - The logistics operations include stringent quality control measures to maintain the freshness of food products, reflecting the company's commitment to quality assurance [6] - Bright Dairy aims to leverage the CIIE as a platform for international collaboration and resource integration, enhancing its capabilities in the dairy industry [6]