追加30亿，大众点评要在AI幻觉里坚持「真实」

Core Viewpoint - The company, Dianping, announced a significant investment of at least 3 billion over the next five years to upgrade its "local life information infrastructure," focusing on enhancing information verification capabilities globally and developing a more efficient information calibration mechanism using its self-developed B-end large model [1][2]. Group 1: Investment and Strategy - The 3 billion investment will be directed towards two main areas: expanding information mining and verification capabilities in more global regions and building a more efficient information calibration mechanism [1][2]. - This investment reflects a long-term commitment to ensuring the "realness" of information, which is crucial in the current consumer landscape dominated by content seeding, live streaming, and algorithm-driven traffic [1][2]. Group 2: Importance of Accurate Information - Accurate and timely information about the physical world is essential for user decision-making, as consumers rely on basic information such as business hours and location when making choices [2][8]. - The accuracy of AI-generated recommendations is heavily dependent on the underlying information database's authenticity, highlighting the need for a robust information infrastructure [2][8]. Group 3: Complex System Behind Information Accuracy - The process of ensuring accurate basic information involves a complex system that includes data collection from various sources, including merchants, users, and delivery personnel [14][15]. - Dianping employs a dual verification mechanism combining AI and human review to ensure the accuracy of the information presented to users [15][16]. Group 4: Long-term Commitment to Information Infrastructure - The company has invested hundreds of billions since its inception to build a solid information infrastructure, which is a dynamic project requiring ongoing investment in technology, manpower, and resources [17][24]. - The long-term strategy emphasizes the importance of maintaining accurate, real-time data to enhance user trust and retention [19][20]. Group 5: Competitive Advantage - The extensive and deep accumulation of accurate information over two decades creates a significant competitive barrier that is difficult for others to replicate [19][20]. - The trust built through consistent delivery of accurate information fosters user habits that are hard to change, reinforcing Dianping's market position [20][25].