Meta Platforms(US:META) Shang Wu Bu Wang Zhan·2025-11-07 16:11Core Insights - Cameroon continues to experience digital growth, with internet users reaching 12.4 million and social media users at 5.45 million, representing 18.5% of the total population estimated at 29.5 million by early 2025 [1][2] - The report indicates a strong increase in social media engagement, with an addition of 400,000 users from January 2024 to January 2025, marking a growth rate of 7.9% [1] - Facebook remains the most popular social network in Cameroon, with 5.45 million users and an advertising reach of 18.5%, while Instagram and LinkedIn are also seeing significant user growth [2] Digital Market Overview - By early 2025, Instagram users are expected to reach 600,000, accounting for 2% of the population, while LinkedIn has 1.4 million members, representing 4.7% of the total population and 9.1% of the adult population [2] - Messenger has 665,000 users, with a year-on-year growth rate of 16.1%, and its user base has expanded beyond just instant messaging services [2] - X network (formerly Twitter) has a smaller user base of 199,000, but it has experienced a significant annual growth rate of 8.6% [2] Market Dynamics - The report highlights that discrepancies in platform data may arise from internal adjustments, such as the removal of inactive or non-compliant accounts, which could lead to apparent declines in data while actual usage remains stable [3] - The digital market in Cameroon is maturing, with social networks becoming strategic tools for brands and public institutions to communicate and exert influence, particularly among the young and interconnected population [3]