Coca-Cola(US:KO) Sou Hu Cai Jing·2025-11-08 01:00Core Insights - The advertising industry is undergoing a revolution driven by AI, with brands leveraging algorithms to cut costs while creative professionals face job insecurity [1] Group 1: AI Adoption in Advertising - 30% of connected TV and online video ads are utilizing or partially utilizing generative AI technology in 2023, an increase of 8 percentage points from the previous year, with projections suggesting this will rise to 39% by 2026 [3] - Despite 46% of consumers holding negative views towards AI advertising, this resistance is gradually decreasing, indicating a slow market acceptance of technological change [3] Group 2: Case Study - Coca-Cola's AI Advertising - Coca-Cola's holiday advertisement "Holidays Are Coming" for 2025 was entirely produced by Silverside AI, showcasing AI-generated snow, trucks, and animal characters, avoiding the "uncanny valley" effect seen in previous ads [5] - The production timeline for the AI advertisement was approximately one month, significantly shorter than the traditional year-long preparation, highlighting the efficiency and cost-effectiveness of AI in advertising [7] - The project involved 100 individuals from Coca-Cola, WPP Group, and two AI studios, with only 5 AI experts from Silverside AI generating over 70,000 video clips for editing [7] Group 3: Impact on Employment - The rise of AI in advertising is leading to the rapid disappearance of entry-level positions for individuals aged 20 to 24, as evidenced by recent layoffs at Amazon and Paramount, where many marketing and creative roles were replaced by AI [9] - The discontent within the creative community regarding job losses due to AI is becoming increasingly visible [9]