从“卷价格”走向“优价值” 新能源车市场迎来年底消费高峰

Core Viewpoint - From January 1, 2024, China's new energy vehicle (NEV) purchase tax will be adjusted from full exemption to a 50% reduction, leading to a new consumption peak in the NEV market due to the combination of this policy change and the traditional year-end sales season [1] Group 1: Market Response - NEV showrooms in Haikou are experiencing a significant increase in customer traffic and order volume, with a reported rise of nearly 60% compared to usual [3] - Dealers in Nanjing are enhancing service guarantees by providing clear policy explanations and helping consumers plan their vehicle purchases effectively [5] Group 2: Industry Transformation - The policy adjustment is seen as a critical step in shifting the NEV industry from a "price war" to a "value war," encouraging high-quality development through the establishment of technical thresholds [7] - Industry insiders indicate that stricter technical standards will compel automakers to invest more in core technology research and development, focusing on product quality and energy efficiency rather than relying solely on policy benefits for low-cost competition [10] - The quality and technology of NEVs are gradually improving, with national standards evolving to encourage the application of more advanced technologies in the sector [11]