Core Insights - The company, Guoquan Food, has surpassed 60 million registered members ahead of schedule, marking a significant milestone in its membership system development and reflecting its growth momentum under the "Community Central Kitchen" strategy [1][2] Membership Growth - The membership count increased from 27 million at the time of listing to 50.3 million, with a target of reaching 60 million by the end of the year [1] - As of June 30, 2025, the membership count had grown by 62% year-on-year, reaching 50.3 million, and nearly 1 million additional members were added in less than five months [1][2] Membership Strategy - The company is implementing a "Membership Project" starting in 2024, focusing on tiered operations, optimizing benefits, and enhancing digital services to improve member engagement and purchase frequency [1][2] - The prepaid card amount for members reached 590 million yuan, reflecting a 27% year-on-year increase [2] Strategic Focus - Guoquan Food aims to deepen its "Community Central Kitchen" strategy by optimizing the supply chain, innovating product categories, and expanding service scenarios to enhance the connection from members to family dining [2] - The company plans to explore new business formats such as Guoquan Stir-fry and Guoquan Camping, as well as expand into rural markets and instant retail, to unlock value in various consumption scenarios [2]
锅圈会员规模突破6000万，提前50天完成年度目标