Meta Platforms(US:META) Sou Hu Cai Jing·2025-11-09 11:39Core Insights - Meta, the parent company of Facebook, is projected to generate approximately 10% of its revenue, around $16 billion, from fraudulent and prohibited advertisements in 2024 [1] - The U.S. Securities and Exchange Commission (SEC) has initiated an investigation into this matter [1] Group 1: Revenue from Fraudulent Advertisements - Internal documents reveal that Meta has failed to identify and block a significant number of violating ads over the past three years, exposing billions of users on platforms like Facebook, Instagram, and WhatsApp to investment scams, online gambling, and prohibited medical products [3] - The company estimates that it pushes approximately 15 billion fraudulent ads to users daily [3] Group 2: Advertising Control Measures - Many fraudulent ads originate from advertisers already flagged as "suspicious" by Meta. The company's control system only bans advertisers when the likelihood of fraud exceeds 95%. For those deemed high-risk but not meeting the ban threshold, the company opts to increase advertising costs as a warning [5] - Meta has indicated plans to reduce revenue from fraudulent ads in the future, but there are concerns that this reduction may impact overall business expectations [5]