Chongqing Baiya Sanitary Products (SZ:003006) Xin Jing Bao·2025-11-10 00:48Core Viewpoint - The parent company of the sanitary napkin brand "Free Point," Chongqing Baiya Hygiene Products Co., Ltd., is still facing challenges due to the "refurbished sanitary napkin" scandal, impacting its online sales and overall profitability [1][2]. Financial Performance - In Q3 2025, Baiya achieved revenue of 858.79 million yuan, an increase of 8.33% year-on-year, but net profit declined by 3.89% to 56.53 million yuan [3][4]. - For the first three quarters of the year, the company reported total revenue of 2.62 billion yuan, up 12.8% year-on-year, with net profit around 245 million yuan, a growth of 2.53% [4]. Sales Channel Performance - Online sales revenue fell by 11.4% in Q3, totaling 341 million yuan, largely due to negative public sentiment and platform strategy adjustments [4][5]. - The company's online channel revenue for the first three quarters was 933 million yuan, down 10.2% year-on-year, reflecting the ongoing impact of the scandal [4][5]. Brand and Product Insights - The "Free Point" brand remains a key revenue driver, with its revenue growing by 16.4% to 2.51 billion yuan in the first three quarters, accounting for 95.58% of total revenue [6][8]. - The company is focusing on enhancing brand influence and expanding its consumer base, with significant marketing efforts, including appointing a new brand ambassador [6][8]. Cost Structure - Sales expenses increased by 15.7% to 1.01 billion yuan in the first three quarters, representing approximately 38.35% of total revenue [7][8]. - Research and development expenses were only 49.37 million yuan, a decrease of 2.03% year-on-year, indicating a low R&D expense ratio of less than 2% [8].