Core Viewpoint - LeShuShi successfully listed on the Hong Kong Stock Exchange, focusing on emerging markets in Africa, Latin America, and Central Asia, primarily in the hygiene products sector [2][3] Company Overview - LeShuShi is a multinational hygiene products company engaged in the development, manufacturing, and sales of baby diapers, pull-ups, sanitary napkins, and wet wipes [2][3] - The company ranks first in market share for baby diapers and sanitary napkins in Africa, with shares of 20.3% and 15.6% respectively, based on 2024 sales volume [4] Financial Performance - Revenue increased significantly from $320 million in 2022 to $411 million in 2023, marking a growth of 28.6%, and projected to reach $454 million in 2024, a further increase of 10.5% [8] - Net profit surged from $18.4 million in 2022 to $64.7 million in 2023, a growth of 251.7%, and is expected to rise to $95.1 million in 2024, an increase of 47.0% [8] - Gross profit for the periods was $73.5 million, $144 million, $160 million, and $54.2 million, with corresponding gross margins of 23.0%, 34.9%, 35.2%, and 33.6% [8] Market Position and Strategy - LeShuShi employs a multi-brand strategy, with its core brand Softcare positioned as a mid-to-high-end brand targeting consumers seeking quality products [4] - The company has established a broad sales network across over 30 countries in Africa, Latin America, and Central Asia, with 18 sales branches and over 2,800 wholesalers and retailers [5] - The company has a strong manufacturing presence in Africa, with eight factories and 51 production lines, aiming for an annual production capacity of 6.301 billion baby diapers and 2.854 billion sanitary napkins by 2025 [6] Market Growth Potential - The emerging markets targeted by LeShuShi exhibit significant population growth and consumption upgrades, with Africa's newborn population projected to grow at a CAGR of 1.8% from 2020 to 2024 [9] - The market penetration rates for baby diapers and sanitary napkins in Africa are approximately 20% and 30% respectively, indicating substantial growth potential compared to developed markets [9] Use of IPO Proceeds - Approximately 71.4% of the IPO proceeds will be used to expand overall production capacity and upgrade production lines, while 11.6% will be allocated for marketing activities in targeted regions [10]
“非洲消费品制造第一股”乐舒适正式登陆港交所，开盘涨超39%，首家在港上市中东公司