BILIBILI(US:BILI) Guan Cha Zhe Wang·2025-11-10 03:27Core Insights - The speech by Bilibili's CEO Chen Rui at the World Internet Conference emphasizes the importance of high-quality content in the video era, positioning Bilibili as a platform dedicated to discovering and amplifying quality creators [1][4]. Group 1: Definition of Quality Content - Quality content is defined by three characteristics: uniqueness and creativity, a sense of gain for the viewer, and the ability to resonate emotionally [1][5]. - Examples of successful content include the "Drifting Camera" series by UP主 "-LKs-", which garnered over 13 million views, and a restoration project by UP主 "略靠谱旅社" that received over 15 million views [1]. Group 2: Characteristics of Quality Creators - Quality creators share common traits: a genuine passion for content creation, support from the platform, and the necessity of time for growth and audience resonance [2][6]. - Bilibili has over 2 million UP主 who have been active for more than five years, indicating a strong community of dedicated creators [2]. Group 3: Challenges in Content Quality - Despite the abundance of video content produced annually in China, users still perceive a scarcity of high-quality content, suggesting a disconnect between supply and perceived value [4]. - Chen Rui notes that content is not merely an industrial product but a blend of culture and industry, making its quality assessment more subjective [5].