友邦人寿张炜：坚守保险保障本源，成就卓越营销员

Core Insights - AIA Life Insurance emphasizes the importance of protection-oriented products, with 43% of new business value in the first half of 2025 coming from critical illness and life insurance, and over 90% of agents selling these products [1] - The company has paid out 2.49 billion yuan in claims, providing coverage for nearly 240,000 families [1] - AIA's commitment to protection products is seen as a refreshing approach in the insurance industry, focusing on the core principle of insurance as a means of protection [1] Group 1: Business Strategy - AIA believes that protection-oriented business is fundamental to the insurance industry, emphasizing social responsibility and risk planning for families [2] - The company aims to shift from single product sales to a comprehensive "product plus service" value proposition, encouraging agents to provide holistic risk planning solutions [2][5] - AIA's marketing team is trained to prioritize protection products, which helps build trust and respect from clients [2] Group 2: Marketing Team Development - The cultivation of AIA's marketing agents is a long-term process, focusing on attracting, selecting, and continuously training talent with a strong emphasis on protection [3] - AIA's agents are expected to possess both knowledge and professional skills, enabling them to provide effective risk planning for clients [3][4] - The high productivity of AIA's agents is attributed to their diligent work habits and solid professional skills, which are developed through ongoing training and client interactions [4] Group 3: Future Growth and Market Expansion - AIA plans to achieve a 40% compound annual growth rate in new business value from 2025 to 2030, reflecting its ambitious expansion strategy in new markets [7] - The company focuses on a differentiated approach, maintaining a long-term perspective and a commitment to quality as the true standard [6] - AIA aims to replicate its successful cultural and operational models to enhance its market presence without compromising quality [6]