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董明珠回应格力跨界做冰箱遭质疑:愿付出更多投资、生产成本来保证产品的质量

Group 1 - Gree Electric's expansion into the refrigerator market is driven by a commitment to quality and innovation, with the establishment of a fully automated refrigerator factory designed in-house [1] - The company emphasizes its willingness to invest more in production costs to ensure high-quality products across its appliance range, including air conditioners, refrigerators, and washing machines [1] - Gree's strategic choice to focus on commercial vehicles rather than passenger cars reflects its core competency in HVAC technology, which has led to the development of related industries such as new energy vehicles [3] Group 2 - The establishment of Shanghai Gree Automotive Technology Co., Ltd. with a registered capital of 20 million RMB indicates Gree's commitment to the new energy vehicle sector, focusing on automotive parts and industrial robotics [5] - Gree Electric's chairperson, Dong Mingzhu, has been re-elected to the board, ensuring her leadership for another three years, which may influence the company's strategic direction [7] - The rebranding of Gree's retail stores to "Dong Mingzhu Health Home" aims to leverage her personal reputation, with 970 stores established and a reported retail total of approximately 390 million RMB from 293 stores [8]