KWEICHOW MOUTAI(SH:600519) 2 1 Shi Ji Jing Ji Bao Dao·2025-11-10 06:30Core Viewpoint - The Chinese liquor industry is actively preparing for the Year of the Horse with various companies launching limited edition zodiac-themed products for pre-sale, indicating a competitive market environment and consumer interest in collectible alcoholic beverages [1][2][3]. Group 1: Zodiac Liquor Launches - Companies such as Jian Nan Chun, She De, Ben Fu, and Lu Zhou Lao Jiao have introduced their zodiac liquor products for the Year of the Horse, with She De offering a limited edition of 100,000 boxes priced at 598 yuan for a 518ml bottle [2]. - Jian Nan Chun has partnered with the National Museum of China to release a 888ml bottle of zodiac liquor priced at 1099 yuan, with a limited run of 30,000 bottles [2]. - Ben Fu is set to launch a series of zodiac liquors across various product lines, while Lu Zhou Lao Jiao has already released a 1.2L gift liquor priced at 888 yuan [3]. Group 2: Industry Collaborations and Innovations - Gu Yue Long Shan and China Resources Beer have launched a new product called "Yue Xiao Pi," which combines yellow wine and beer, showcasing innovation in the beverage sector [4]. - The strategic partnership between Gu Yue Long Shan and China Resources Beer was announced last month, indicating a trend towards collaboration in the industry [5]. Group 3: Corporate Developments - The transfer of control at Song He Liquor has been completed, with new leadership aiming to revitalize the brand through innovative channel models and a focus on long-term growth [6]. - The new management team plans to implement a "wine warehouse" model, which includes nearly 200 smart wine warehouses and a sample store opening soon in Zhengzhou [6]. Group 4: Market Trends and Performance - The national liquor prices have seen a decline of 2% year-on-year in October, reflecting broader market trends in consumer pricing [10]. - During a recent earnings call, Moutai reported a recovery in sales after a period of reduced market supply, with a focus on maintaining market stability and resilience [11].