Honda Motor(US:HMC) Guan Cha Zhe Wang·2025-11-10 08:03Core Viewpoint - Honda is adjusting its product launch plans in China, particularly for electric vehicles, due to poor sales performance in the market [1][3]. Group 1: Product Strategy Adjustments - Honda will delay the launch of its flagship electric sedan originally scheduled for before December 2025 to after 2026 [1]. - The adjustment in strategy is influenced by the disappointing market feedback for the first models of its electric brand "Yay" [3]. - The S7 and P7 models, launched by Honda's joint ventures in China, have seen low sales, with S7 selling just over 1,000 units and P7 around 1,400 units since their launch [5]. Group 2: Market Performance - Despite integrating local electric and intelligent technologies, the S7 and P7 lack competitiveness in China's electric vehicle market [5]. - Honda's sales in China have been declining, with a 20.5% year-on-year drop, totaling 468,000 units, which is the largest decline among major Japanese automakers [7]. - In contrast, Toyota has performed well in China, with sales of 1.3017 million units, a 4.9% increase year-on-year [7]. Group 3: Financial Impact - Honda's sales in China account for over 20% of its global sales, making it the second-largest market after the U.S. [8]. - The company's sales peaked at nearly 1.63 million units in 2020 but are projected to fall to 852,000 units by 2024, approximately half of the peak [8]. - For the fiscal year 2024, Honda's net profit is projected to be 835.84 billion yen (approximately 38.63 billion RMB), a 24.5% decrease year-on-year [8].