深化体育产业布局 海澜之家“澜跑研习社”成立

Core Insights - The establishment of the "Lan Run Research Society" marks a strategic step for HLA in the sports industry, aiming to create a comprehensive running ecosystem that covers professional competition to mass participation [1][4] Group 1: Event Overview - The "Lan Run Research Society" was inaugurated on November 8 at the HLA Feima Sports Park, emphasizing the importance of running in broadening social connections and personal growth [1] - HLA Group Chairman Zhou Licheng shared personal insights on how running has transformed his life, highlighting the community aspect of the initiative [1][5] Group 2: Membership and Future Plans - The first president of the society, Cai Zhendong, introduced a membership benefits system that includes professional training, exclusive gear, and community activities [4] - The HLA POW "King of Gods Challenge" will undergo a significant upgrade in 2026, with plans to double the event scale and introduce a "running team leaderboard" mechanism [4] Group 3: Strategic Partnerships - HLA has formed deep strategic partnerships with top industry players, including Wuxi Huipao Sports Co., Ltd. and Beijing Houlang Yuhui, to enhance event execution and resource sharing [4] - The collaboration aims to explore and develop diverse brand running events and trail running competitions, leveraging HLA's strong physical resources and Huipao's expertise [4]