伊利携牧恩进军高端进口奶粉市场

Core Insights - The article highlights the launch of several key products from Yili Group at the 2025 China Dairy Quality Innovation Conference, including premium New Zealand pure milk and high-end infant formula, which aims to fill gaps in the high-end imported milk powder market [1] Group 1: Product Launch and Innovation - Yili Group's new product, Muen Milk Powder, addresses the high-end imported milk powder market gap, enhancing Yili's overall milk powder portfolio [1] - The Muen Milk Powder features an upgraded packaging design with an innovative spoon-cap integration to resolve common issues such as difficulty in finding the spoon and keeping it clean [1] Group 2: Product Quality and Sourcing - Muen Milk Powder is made from 100% New Zealand sourced "raw milk," ensuring fresh milk is spray-dried to retain original nutrients and flavor [1] - The brand "Muen," meaning "gift from the pasture," has a long history dating back to 1893, and the factory collaborates with 400 farms in the South Alps region, covering an area of 77,000 square kilometers [1] - The dairy cows are pasture-raised outdoors year-round, achieving AQ grass-fed certification, which exceeds New Zealand's national requirement of 340 days [1]