中国IP海外受追捧，上海这家企业走出独特的全球化模式

Core Viewpoint - The eighth China International Import Expo highlighted the globalization of Chinese enterprises, with Yuyuan Group showcasing its achievements and seeking further global development opportunities [1] Group 1: Globalization Strategy - Yuyuan Group has established globalization as a core development strategy, focusing on the international expansion of its brands, including the jewelry brand Laobian and the restaurant brand Songhelou [1][2] - The company has developed a unique "zero cultural discount" model, emphasizing authentic Chinese cultural expression in its overseas ventures [6][9] Group 2: Southeast Asia Focus - Southeast Asia is a primary target for Yuyuan Group's international strategy, with the opening of the Laobian store in Kuala Lumpur marking a significant step in its overseas expansion [2] - The Yuyuan Lantern Festival has gained traction in Southeast Asia, with successful events in Thailand and interest from multiple countries for hosting the festival [2][8] Group 3: Market Potential - Southeast Asia's growing middle class, projected to reach approximately 330 million by 2030, presents significant opportunities for high-quality cultural products [3] - The demand for gold in Southeast Asia has surged, with notable increases in consumption in countries like Singapore and Malaysia [3] Group 4: Expansion into Europe and the U.S. - Yuyuan Group is also targeting major international cities in Europe and the U.S., leveraging the presence of Chinese communities and diverse consumer demands [4] - The opening of Songhelou's first overseas location in London's Chinatown exemplifies the company's strategy to penetrate international markets [4] Group 5: Cultural Exchange and Recognition - The Yuyuan Lantern Festival serves as a cultural ambassador, enhancing the international visibility of Chinese culture and receiving recognition at diplomatic events [10][11] - The festival's success in various countries has garnered media attention, significantly boosting the global influence of Chinese culture [11][12] Group 6: Market and Social Value - Yuyuan Group's unique approach to cultural globalization has been acknowledged by capital markets, with several institutions expressing optimism about its international strategy [12] - The company's dual focus on cultural and brand globalization is expected to drive significant growth in overseas revenue, establishing it as a benchmark for Chinese cultural exports [12]