对谈三七互娱：AI现在究竟能做到什么程度？

Core Insights - AI workflows are a key focus for many companies, aiming to optimize management, production, and communication processes to reduce costs and achieve significant advancements over traditional enterprises [1] - Companies are still exploring how to effectively implement AI, often approaching it with caution due to the high costs involved in project management and the skepticism surrounding AI's reliability [1] - Despite the hesitance, AI offers clear benefits, such as assisting in meetings, optimizing presentations, and generating low-cost content, which can lead to substantial cost savings and competitive advantages [1] Company-Specific Insights - 37 Interactive Entertainment is at the forefront of AI application in the gaming industry, having invested in AI since 2018 and developing their proprietary AI model "Xiao Qi" for various business functions [4][11] - The AI capabilities of "Xiao Qi" include efficient meeting minutes generation, AI customer service with an accuracy rate of 80%, and AI translation for over 85% of their overseas games with a 95% accuracy rate [6][4] - The company has built a comprehensive AI workflow that integrates AI into various business areas, enhancing productivity and allowing creative teams to focus on design rather than repetitive tasks [11][8] Industry Trends - The current trend indicates that AI serves more as an assistant to creators rather than a replacement, enhancing productivity in creative processes, such as generating over 500,000 2D images in a quarter with an 80% efficiency increase [8][7] - The application of AI is evolving through three stages: awareness and basic usage, integration as a supportive tool, and the development of AI-driven products, with 37 Interactive Entertainment currently in the second stage [13][15] - The industry recognizes that while AI can significantly alter production modes, human oversight remains essential, as creators must make informed choices based on AI-generated outputs [17][19]