2025中国企业全球形象高峰论坛 | 向世界讲好中国企业的创新故事

Core Points - The 2025 China Enterprise Global Image Summit was held in Hefei, focusing on enhancing the global image of Chinese enterprises and improving international communication effectiveness [1][10] - The forum featured discussions on strategic paths for building a global corporate image amid China's modernization efforts, with participation from domestic and international business leaders and experts [1][5] Group 1: Corporate Innovation and Development - In the past three years, the average growth rate of corporate R&D innovation has exceeded 20%, and the new product development cycle has been shortened by one-third [2][11] - Anhui Forklift Group has transitioned from being a technology follower to an international standard setter, enhancing China's technological influence globally [2][11] - The forum recognized five companies from Anhui, including Chery Automobile and iFlytek, as exemplary cases in international image building, with iFlytek and Anhui Port and Shipping Group being highlighted as top cases [4][11] Group 2: International Communication and Branding - The newly established Technology International Communication Center aims to create a professional platform for global dissemination of Chinese technology stories [6][12] - The forum emphasized the importance of constructing a narrative system for world-class corporate images, moving beyond mere "hard power" displays to more engaging storytelling [2][4] - Experts suggested building a multi-dimensional communication matrix to effectively reach international audiences and convert visibility into orders [6][7] Group 3: Regional Development and Innovation - Hefei is recognized as a hub for innovation, with significant advantages in cultivating new productive forces and high-level openness, fostering competitive technology-driven enterprises [5][13] - The forum highlighted the historical significance of Anhui merchants and their modern counterparts, who are encouraged to embrace openness and confidence in global markets [5][13]