腾讯的“新赛季”，170+家企业开擂

Core Insights - Tencent is leveraging a competitive event to explore new business growth strategies with clients, focusing on the evolution from "private domain" to "full domain operation" in retail [1][2] - The "New Engine Growth Plan" aims to enhance business growth through innovative strategies, particularly emphasizing the integration of AI and social commerce tools [1][8] Group 1: Business Growth Strategies - The concept of "full domain operation" is evolving, driven by the rise of WeChat's video accounts and mini-programs, which facilitate better consumer engagement and private domain connections [3][4] - Tencent's competitive event has been running for eight years, initially designed to foster a growth ecosystem with merchants rather than just providing theoretical guidance [2][11] - The integration of online and offline experiences is crucial for high-end brands like Masfer, which combines online convenience with in-store emotional connections [6][7] Group 2: AI and Marketing Efficiency - AI is becoming a significant factor in enhancing marketing efficiency, with brands like Kidswant utilizing AI for targeted product recommendations and community interactions [9][10] - The introduction of AI tools has allowed brands to achieve higher engagement rates and sales performance, with some brands reporting sales performance 3.1 times higher than traditional methods [10][11] Group 3: Industry Adaptation and Collaboration - Tencent is applying its full domain operational experience across various industries, including tourism, real estate, and agriculture, to create a unified membership and points system [11][12] - Over 170 brands from diverse sectors are participating in the current competition, indicating a broad interest in Tencent's integrated solutions for business growth [11][12] - The company is focused on helping clients navigate the complexities of integrating online and offline operations, ensuring a cohesive strategy for customer engagement [12]