Group 1 - CPE Yuanfeng will hold approximately 83% of Burger King China after the transaction, while RBI retains about 17% [2] - CPE Yuanfeng announced a strategic partnership with RBI to establish a joint venture for Burger King in China, marking a new growth phase for the brand in the market [2] - CPE Yuanfeng will inject $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational improvements [2] Group 2 - A 20-year master development agreement will be signed, granting exclusive rights to develop the Burger King brand in China [2] - The plan aims to expand the number of Burger King locations in China from approximately 1,250 to over 4,000 by 2035, with a focus on sustainable same-store growth [4] - CPE Yuanfeng is an asset management firm that has previously invested in various companies, including Mixue Ice Cream, Aier Eye Hospital, and Pop Mart [4]
继星巴克之后，汉堡王中国也被卖了！