Core Viewpoint - LeShuShi, known as the "King of Diapers in Africa," successfully listed on the Hong Kong Stock Exchange, highlighting its strong market position in the African baby diaper and sanitary napkin markets with significant market shares [2][4]. Company Overview - LeShuShi is controlled by a Chinese couple, Shen Yanchang and Yang Yanjuan, who have extensive experience in the African market, having established a presence in various African countries since 2000 [4][6]. - The company has become a major player in the African hygiene products market, with a focus on local production and competitive pricing [5][7]. Market Position - As of 2024, LeShuShi holds a 20.3% market share in the African baby diaper market and a 15.6% share in the sanitary napkin market, ranking first in several African countries [2][6]. - The company operates 51 production lines across eight African countries, with a total designed capacity to produce billions of hygiene products annually [5][6]. Financial Performance - LeShuShi's revenue for 2022, 2023, 2024, and the first four months of 2025 were $320 million, $411 million, $454 million, and $161 million, respectively, with net profits showing significant growth [6]. - The baby diaper segment contributes over 70% of the company's revenue, while the sanitary napkin segment has a compound annual growth rate of 40.5% [6]. IPO Details - The IPO involved the global issuance of 90.884 million shares, raising approximately HKD 2.382 billion, with a closing price of HKD 33 per share on the first day of trading, reflecting a 25.95% increase [2][9]. - The IPO attracted significant interest, with the public offering being oversubscribed by 1,813.77 times [9]. Future Plans - Post-IPO, LeShuShi plans to replicate its successful African model in other emerging markets with similar demographic and consumption characteristics, including Latin America [10].
去非洲卖纸尿裤，这对夫妇身家超百亿港元