Nissan Motor(US:NSANY) 2 1 Shi Ji Jing Ji Bao Dao·2025-11-10 15:07Core Viewpoint - Nissan is facing a significant crisis, with a sharp decline in global sales and a substantial net loss for the first half of the 2025 fiscal year, marking its first half-year loss in five years [1][2][4]. Sales Performance - In the first half of the 2025 fiscal year (April to September), Nissan's global sales fell by 7.27% year-on-year to 1.48 million units, with sales in China and Japan dropping by 17.6% and 16.5%, respectively [1][4]. - For the entire 2025 fiscal year, Nissan forecasts a 2.9% decline in global sales to 3.25 million units, with specific market predictions of a 7.4% drop in China to 645,000 units and a 3.4% drop in Japan to 445,000 units [2][4]. Financial Performance - Nissan's revenue for the first half of the 2025 fiscal year decreased by 6.69% to 5.58 trillion yen, resulting in an operating loss of 27.7 billion yen and a net loss of 221.92 billion yen, compared to a net profit of 19.22 billion yen in the same period last year [1][4]. - The company anticipates an operating loss of 275 billion yen for the entire fiscal year, although it believes it can achieve breakeven without tariff impacts [2][4]. Strategic Response - To address the financial challenges, Nissan is implementing a strategy of "asset monetization, capacity reduction, and personnel optimization," which includes selling its headquarters in Yokohama for 97 billion yen and initiating the "Re:Nissan" transformation plan [2][8]. - The "Re:Nissan" plan aims to reduce global production facilities from 17 to 10 by the 2027 fiscal year, with a target production capacity of 2.5 million units and a workforce reduction of 20,000 employees, approximately 15% of its total workforce [7][8]. Market Challenges - Nissan is experiencing supply chain issues, particularly due to export controls affecting semiconductor supplies, which have led to production cuts at its facilities [10]. - The company is also facing technological and strategic challenges, having fallen behind competitors like Tesla and BYD in the electric vehicle market due to insufficient investment and slow model updates [11][12]. Focus on China - Nissan is shifting its focus to the Chinese market, viewing it as critical for its recovery, and is decentralizing decision-making to local teams [13][14]. - The company plans to launch several new models developed by its Chinese teams, aiming to regain market share in a competitive environment where its market presence has been declining [15][18].